A feature length documentary that explores the worldwide phenomenon of Elvis impersonators. Starting in the Canadian small town of Collingwood, that hosts one of the largest Elvis Festivals in the world, filmmaker Tracey Johnston delves deep into the world of fake hair, spray tan and sparkling jumpsuits. Her pursuit finds millions of tax dollars being invested into the culture of Elvis. Soon she discovers the commercial sector of Elvis festivals and road trips to Memphis, the heart of Elvis. Interviews with top Elvis Tribute artists including Canadian champions and the Ultimate Champion, reveals more about why thousands of artists dedicate their lives to Elvis. King for a Day explores greed, corruption and cultural abduction and asks the question of what would Elvis have to say about all of this?